Try this memory test: Study each face and compose a vivid image for the person’s first and last name. Rose Leo, for example, could be a rosebud and a lion. Fill in the blanks on the next page. The Examinations School at Oxford University is an austere building of oak-paneled rooms, large Gothic windows, and …
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A In today’s hypercompetitive marketplace, companies that successfully introduce new products are more likely to flourish than those that don’t. businesses spend billions of dollars making better “mousetraps” only to find consumers roundly rejecting them. Studies show that new products fail at the stunning rate of between 40% and 90%, depending on the category, and the …
Psychology of new product adoption – IELTS Academic Reading Passage Read More »
A. By tradition land in Luapula is not owned by individuals, but as in many other parts of Africa is allocated by the headman or headwoman of a village to people of either sex, according to need. Since land is generally prepared by hand, one ulupwa cannot take on a very large area; in this …
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A Next month, a chess player named Timur Gareyev will take on nearly 50 opponents at once. But that is not the hard part. While his challengers will play the games as normal, Gareyev himself will be blindfolded. Even by world record standards, it sets a high bar for human performance. The 28-year-old already stands out …
Timur Gareyev – Blindfold Chess Champion – IELTS Academic Reading Passage Read More »
A Over the last decade, a huge database about the lives of southwest German villagers between 1600 and 1900 has been compiled by a team led by Professor Sheilagh Ogilvie at Cambridge University’s Faculty of Economics. It includes court records, guild ledgers, parish registers, village censuses, tax lists and – the most recent addition – 9,000 …
Does Education Fuel Economic Growth? – IELTS Academic Reading Passage Read More »
There are few places in the world where relations between agriculture and conservation are more strained. Madagascar’s forests are being converted to agricultural land at a rate of one percent every year. Much of this destruction is fuelled by the cultivation of the country’s main staple crop: rice. And a key reason for this destruction …
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In Building the Skyline, Jason Barr takes the reader through a detailed history of New York City. The book combines geology, history, economics, and a lot of data to explain why business clusters developed where they did and how the early decisions of workers and firms shaped the skyline we see today. Building the Skyline …
A Palm oil is an edible oil derived from the fruit of the African oil palm tree, and is currently the most consumed vegetable oil in the world. It’s almost certainly in the soap we wash with in the morning, the sandwich we have for lunch, and the biscuits we snack on during the day. Why …
The extinct thylacine, also known as the Tasmanian tiger, was a marsupial that bore a superficial resemblance to a dog. Its most distinguishing feature was the 13-19 dark brown stripes over its back, beginning at the rear of the body and extending onto the tail. The thylacine’s average nose- to-tail length for adult males was …
Two scientists consider the origins of discoveries and other innovative behavior Scientific discovery is popularly believed to result from the sheer genius of such intellectual stars as naturalist Charles Darwin and theoretical physicist Albert Einstein. Our view of such unique contributions to science often disregards the person’s prior experience and the efforts of their lesser-known …
Insight or evolution? – IELTS Academic Reading Passage Read More »
