Reading

CLASSIFYING SOCIETIES – IELTS Academic Reading Passage

Although humans have established many types of societies throughout history, sociologists and anthropologists tend to classify different societies according to the degree to which different groups within a society have unequal access to advantages such as resources, prestige or power, and usually refer to four basic types of societies. From least to most socially Complex …

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Storytelling, From Prehistoric Craves To Modern Cinemas – IELTS Academic Reading Passage

A It was told, we suppose, to people crouched around a fire: a tale of adventure, most likely—relating some close encounter with death: a remarkable hunt, an escape from mortal danger; a vision, or something else out of the ordinary. Whatever its thread, the weaving of this story was done with a prime purpose. The listeners …

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Internal Market: Selling The Inside – IELTS Academic Reading Passage

When you think of marketing, you more than likely think of marketing to your customers: How can you persuade more people to buy what you sell? But another “market” is just as important: your employees, the very people who can make the brand come alive for your customers. Yet in our work helping executives develop …

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The Bridge That Swayed – IELTS Academic Reading Passage

When the London Millennium footbridge was opened in June 2000, it swayed alarmingly. This generated huge public interest and the bridge became known as London’s “wobbly bridge.” The Millennium Bridge is the first new bridge across the river Thames in London since Tower Bridge opened in 1894, and it is the first ever designed for …

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Review Of Research On The Effects Of Food Promotion To Children – IELTS Academic Reading Passage

This review was commissioned by the Food Standards Agency to examine the current research evidence on: • the extent and nature of food promotion to children • the effect, if any, that this promotion has on their food knowledge, preferences and behaviour. A Children’s food promotion is dominated by television advertising, and the great majority of …

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