Found only in the Deep South of America, longleaf pine woodlands have dwindled to about 3 percent of their former range, but new efforts are under way to restore them. THE BEAUTY AND THE BIODIVERSITY of the longleaf pine forest are well-kept secrets, even in its native South. Yet it is among the richest ecosystems …
The Forgotten Forest – IELTS Academic Reading Passage Read More »
When you think of marketing, you more than likely think of marketing to your customers: How can you persuade more people to buy what you sell? But another “market” is just as important: your employees, the very people who can make the brand come alive for your customers. Yet in our work helping executives develop …
Internal Market: Selling The Inside – IELTS Academic Reading Passage Read More »
When the London Millennium footbridge was opened in June 2000, it swayed alarmingly. This generated huge public interest and the bridge became known as London’s “wobbly bridge.” The Millennium Bridge is the first new bridge across the river Thames in London since Tower Bridge opened in 1894, and it is the first ever designed for …
The Bridge That Swayed – IELTS Academic Reading Passage Read More »
This review was commissioned by the Food Standards Agency to examine the current research evidence on: • the extent and nature of food promotion to children • the effect, if any, that this promotion has on their food knowledge, preferences and behaviour. A Children’s food promotion is dominated by television advertising, and the great majority of …
Scientists have been researching the way to get employees motivated for many years. This research in a relational study which builds the fundamental and comprehensive model for study. This is especially true when the business goal is to turn unmotivated teams into productive ones. But their researchers have limitations. It is like studying the movements …
Motivating Drives – IELTS Academic Reading Passage Read More »
The beginning of the story of pencils started with a lightning. Graphite, the main material for producing pencil, was discovered in 1564 in Borrowdale in England when a lightning struck a local tree during a thunder. Local people found out that the black substance spotted at the root of the unlucky tree was different from …
The History of Pencil – IELTS Academic Reading Passage Read More »
Designing computer games for young children is a daunting task for game producers, who, for a long time, have concentrated on more “hard core” game fans. This article chronicles the design process and research involved in creating Nintendo DS for preschool gamers. After speaking with our producers who have a keen interest in designing for …
For many environmentalists, the world seems to be getting warmer. As the nearest country of South Polar Region, New Zealand has maintained an upward trend in its average temperature in the past few years. However, the temperature in New Zealand will go up 4oC in the next century while the polar region will go up …
Global Warming In New Zealand – IELTS Academic Reading Passage Read More »
When rubber was first commercially produced in Europe during the nineteenth century, it rapidly became a very important commodity, particularly in the fields of transportation and electricity. However, during the twentieth century a number of new synthetic materials, called plastics, superseded natural rubber in all but a few applications. Rubber is a polymer—a compound containing …
The Development Of Plastics – IELTS Academic Reading Passage Read More »
The ants are tiny and usually nest between rocks in the south coast of England. Transformed into research subjects at the University of Bristol, they raced along a tabletop foraging for food -and then, remarkably, returned to guide others. Time and again, followers trailed behind leaders, darting this way and that along the route, presumably …
Ants Could Teach Ants – IELTS Academic Reading Passage Read More »
