Gordon Moore is the scientific brain behind Intel, the world’s biggest maker of computer chips. Both funny and self-deprecating, he’s a shrewd businessman too, but admits to being an ‘accidental entrepreneur’, happier in the back room trading ideas with techies than out selling the product or chatting up the stockholders. When he applied for a …
TITAN of Technology – IELTS Academic Reading Passage Read More »
A Our daily lives are largely made up of contacts with other people, during which we are constantly making judgments of their personalities and accommodating our behaviour to them in accordance with these judgments. A casual meeting of neighbours on the street, an employer giving instructions to an employee, a mother telling her children how to …
Psychology And Personality Assessment – IELTS Academic Reading Passage Read More »
There are more than two hundred different species and sub-species of birds in the London area, ranging from the magpie to the greenfinch, but perhaps the most ubiquitous is the pigeon. It has been suggested that the swarms of feral pigeons are all descended from birds which escaped from dovecotes in the early medieval period; …
The Birds Of London – IELTS Academic Reading Passage Read More »
For a one-year period I attempted to conduct an ethnography of shopping on and around a street in North London. This was carried out in association with Alison Clarke. I say ‘attempted’ because, given the absence of community and the intensely private nature of London households, this could not be an ethnography in the conventional …
A Theory of Shopping – IELTS Academic Reading Passage Read More »
A You might ask, why be concerned about the architecture of a stadium? Surely, as Long as die action is entertaining and the building is safe and reasonably comfortable, why should the aesthetics matter’ This one question has dominated my professional life, and its answer is one 1 find myself continually rehearsing. If one accepts that …
Stadium Australia – IELTS Academic Reading Passage Read More »
A Prior to the Second World War, all the management books ever written could be comfortably stacked on a couple of shelves. Today, you would need a size able library, with plenty of room for expansion, to house them. The last few decades have seen the stream of new titles swell into a flood. In 1975, …
One of the most evocative eras in the history of poetry must surely be that of the Romantic Movement. During the late eighteenth and early nineteenth centuries a group of poets created a new mood in literary objectives, casting off their predecessors’ styles in favour of a gripping and forceful art which endures with us …
The Romantic Poets – IELTS Academic Reading Passage Read More »
People who are grossly overweight, who smoke heavily or drink excessively could be denied surgery or drugs. The National Institute for Health and Clinical Excellence (NICE), which advises on the clinical and cost effectiveness of treatments for the National Health Service (NHS) in the UK, said that in some cases the ’self-inflicted’ nature of an …
Changing Rules For Health Treatment – IELTS Academic Reading Passage Read More »
A One misguided legacy of over a hundred years of writing on bilingualism is that children’s intelligence will suffer if they are bilingual. Some of the earliest research into bilingualism examined whether bilingual children were ahead or behind monolingual2 children on IQ tests. From the 1920s through to the 1960s, the tendency was to find monolingual …
Bilingualism In Children – IELTS Academic Reading Passage Read More »
Many people who spend a lot of time playing video games insist that they have helped them in areas like confidence-building, presentation skills and debating. Yet this way of thinking about video games can be found almost nowhere within the mainstream media, which still tend to treat games as an odd mix of the slightly …
Is there more to video games than people realize? – IELTS Academic Reading Passage Read More »
